Market Research Vendor Selection Kit
If your team needs outside market research help but the selection process feels vague, inconsistent, or hard to compare, this kit gives you a cleaner way to define the work, shortlist vendors, compare proposals, and make a more confident selection decision.
If you want a repeatable software workflow instead of a document-based process, use the BetterMarketResearch app.
Use the app for repeatable workflow. Use the kit for a lighter process.
Use the app if…
you want project setup, proposal comparison, decision memos, and reusable project history in one place.
Open the appUse the kit if…
you want a practical buyer-side workflow pack without moving into software yet.
Get the kit nowA practical buyer-side workflow for selecting the right research vendor
This kit is built for teams that buy market research occasionally or selectively and want more structure without turning the process into a procurement project of its own.
Use this if:
- you need outside market research support
- project scope is still slightly vague
- multiple vendor proposals are hard to compare
- stakeholders need a cleaner decision process
- you want more structure without heavy procurement overhead
Not for:
- teams needing enterprise procurement systems
- buyers seeking legal or compliance advice
- teams wanting done-for-you vendor sourcing
- anyone expecting a full research strategy engagement
One clear research brief
A brief that makes the business decision, scope, constraints, and selection criteria clear enough to send.
One usable shortlist process
A shortlist sheet and scored starter that help you narrow the field without overcomplicating it.
One cleaner final decision path
A proposal comparison sheet, method-fit check, and decision memo ready for the real project.
11 practical files you can use immediately
START-HERE + setup guide
A fast orientation path so the bundle feels usable immediately instead of like a folder of disconnected templates.
Research brief template
Use it to define the business question, scope, constraints, and selection criteria before vendor outreach.
Shortlist tools + proposal comparison sheet
Use the shortlist matrix, scored shortlist starter, and proposal comparison sheet to compare vendors on the same criteria instead of relying on polish, chemistry, or scattered notes.
SOW questions + interview guide
Ask better follow-up questions before choosing, especially around assumptions, tradeoffs, responsibilities, timeline risk, and deliverables.
Method-fit rubric
Use a simple scoring structure to evaluate whether the proposed method actually fits the decision at stake.
Stakeholder alignment + decision memo
Reduce internal confusion by aligning decision criteria, documenting the final vendor choice cleanly, and using the worked example selection as a reference.
$29
Simple pricing for a practical buyer-side workflow kit you can use quickly without procurement bloat.
If you want the narrowest useful starting point, begin with the free Vendor Selection Checklist.