About

About Better Market Research

Better Market Research exists to help buyer-side teams make clearer external market research decisions without unnecessary procurement overhead.

The focus is practical buyer-side support: better project framing, clearer briefs, cleaner proposal comparison, sharper shortlist questions, more defensible final decisions, and stronger recommendation support once proposals are in hand.

Today that support is offered in a few formats: the BetterMarketResearch app for repeatable workflow, the Vendor Selection Kit for a lighter process, and free guides and checklists for teams that want narrower starting points.

What this is

Buyer-side decision support for commissioning outside research

Better Market Research is built for teams that buy outside market research often enough to want more structure, but not so often that they want heavy procurement software.

The app Use the app for project setup, proposal comparison, follow-up guidance, recommendation memos, and reusable project history.
The kit Use the kit when you want a lighter buyer-side workflow without moving into software.
The guides Use the guides and checklist when you want practical selection help before committing to a fuller process.
What this is not
  • not a vendor marketplace
  • not a done-for-you sourcing service
  • not a full procurement platform
  • not a research execution or project management system
Best starting points
Open the app See the Vendor Selection Kit Get the free checklist